We started our independently run webzine in 2008, and were the first publication to specialise in catering for the Social Side of Racing. Millions of readers, thousands of social media posts and twelve years later, we’re one of the top 10 racing blogs in the UK – and the only one that talks about the racing lifestyle.
A key influencer on Twitter, we’re in the top 0.1% accounts worldwide for keywords such as Fashion, Racing, and Cheltenham.
We have 28,5000 subscribers and around 65,000 readers visit the site around twice a month, reading approximately 7.8 pages each time (that’s over one million pages read on-site each month).
We’d love to tell our readers all about you.
The Racing Audience
What do they want to read about?
Racing has a highly engaged audience of followers who are always looking for something unique. Our readers are actively searching for new and exciting brands to wear on their big day out. They want to look good and are happy to pay to do so. The values that drive their search can be summed up in the words ‘British’ and ‘Bespoke’.
Eating and Drinking
A massive part of a big day out to the races depends on where and what racegoer can eat and drink before and after the races. Nearby pubs, clubs, restaurants, and bars will be packed full of people who would much rather be somewhere nicer… if only they knew what was on offer.
Our readers love to bet. And they love to know what to bet on. Interesting and engaging betting information forms an important part of what we offer our readers, who will come and read up about what’s available before a big festival.
We know that the hotels and bed and breakfasts near Racecourses are always booked well in advance. But Racegoers would often be happy to stay slightly further away from the course, in a nicer place that was extra special. They just don’t know about you yet.
We know that you have amazing clients, with fantastic products and services – that our readers would LOVE to hear about. We want to tell them all about what your clients do. If you’d like to work with us on a regular basis, we offer a paid option for guaranteed publication.
One of the few things that’s more exciting than going racing is going to the races when you’ve got some skin in the game. Or rather, you’ve got a vested interest running that day and you want to see it win. Our readers are looking for breeders and trainers, and they love syndicates. Will they love yours?
What we do
Connect businesses to racegoers
We are always looking for fabulous designers, retailers and service providers who provide the luxuries (and necessities) that contribute to the Racing Lifestyle. Do you offer an extremely high standard of product or service that would suit our readers?
How It Works
Browse available options
We offer a wide range of paid-for content, from product placements to full-blown site takeover. We are a small team and are happy to work with you to find the right advertising product for your business.
Book your placement
Once you’ve purchased the publishing options you need, we’ll contact you with details about the requirements for the content you are going to publish.