Each year, Racegoers spend £1.5 BILLION directly supporting their racing lifestyle. We’d like to offer you a way to encourage Racegoers to spend some of that £1.5 Billion with your business.
Just to break that down a little – there are 70 ‘Big Race Days’ each year, where 2.1 million men and 1.4 million women will spend a lot of money on clothes, shoes, food & drink, hair & beauty, transport, and the list goes on.
We appreciate that it’s always difficult to know where to spend your marketing budget, especially in the crowded market in which we find ourselves today. When you talk directly to our readers, you are talking to ready buyers. We are not a blanket coverage publication, we are very deliberately ‘niche’. Advertising with us means people associate you with racing, facilitating great brand alignment.
In the last 10 years we’ve built up a very dedicated following of over 1,000,000 readers. We currently see about 12K unique visitors each month visiting twice a month and reading on average 6 pages each time. They are predominantly female (36% aged 25-34, and 27% aged 35-44), and considered high online spenders with very definite and predictable consumer requirements.
We have a clean subscription list of over 20K subscribers and are categorised as Twitter influencers for topics such as Racing, Fashion, Cheltenham etc, with our Twitter account considered to be in the top 0.1% worldwide. We also have substantial followings on Facebook and other social media accounts.
